Akuyaku Ouji wa Koi ga DekinaiAkuyaku Ōji wa Koi ga Dekinai; Tên hoàng tử phản diện không thể yêu được ai; The Villain's Prince Can't Be In Love; The Villanous Prince Can't Find Love; Бессердечный принц не способен любить; 恶役王子无法恋爱; 悪役王子は恋ができない; 惡役王子無法戀愛; 악역왕자는 사랑을 할 수 없다

The manga is a romantic comedy starring the clever and handsome son of a wealthy family. In middle school he only ever studied, and everyone said he was plain like a background character. When he gets to high school, he enacts a plan to change his image to be more like a "main character" and get the perfect girlfriend.